While it was clear that bother candidates tried to appeal to the audience's logic, Hillary took the win in her rhetoric. She used terms like "common sense gun laws" and argued that she knew more about politics than Donald Trump. Trump, on the other hand, struggled in this aspect. He didn't back up his ideas and political views with solid plans on how he would implement his changes as president, and thus his argument was lacking.
Hillary also won in convincing her audience of her credibility. Although Hillary's track record on her truthfulness isn't as clean as she would like it to be, Hillary does have more experience in politics than the Donald. Hillary didn't forget to remind the audience of this fact, and the audience seemed pleased with the evidence. Donald, on the other hand, basically told the audience to trust him because he was a smart guy who knew what he was talking about.
Trump did, however, win the audience's emotions over. While both Hillary and Donald made the audience laugh or clap on several occasions, it was clear that Trump knew what he was doing. Trump knew when to say what to get a reaction out of the crowd, but Clinton simply sputtered out in this subject. Hillary would occasionally try to get the audience to show some emotion towards her "jokes," (this was evident by the way she would smile and wait for a cheer/laugh/clap, then frown and move on after not receiving one) but her excessive attempts essentially handed Donald the win.
Because the two candidates were debating on a more serious topic to a more serious audience, there was no real need to win over the audience's emotions. Therefore, Hillary was the clear winner in the debate. However, after Trump's sputter in this debate, it will be interesting to see how he returns in the future.
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